Have you ever felt like you’re just another face in the crowded online business world? You’re not alone. As entrepreneurs, we often get caught up in trying to create a stand out brand by following the latest trends or mimicking successful competitors. But here’s the truth: the key to building a stand out brand isn’t about looking outward – it’s about looking inward.
Let’s dive into how you can uncover your unique authority and create a brand that truly resonates with your audience.
Embrace Your Story
Your journey as an entrepreneur is unique, filled with ups, downs, and pivotal moments that have shaped who you are today. These experiences are the foundation of your brand’s story.
Take some time to reflect on your journey. Write it down, from wherever you feel it begins. Maybe it’s a childhood dream, a career-changing moment, or the day you decided to start your business. As you write, pay attention to those defining moments – the challenges you’ve overcome, the lessons you’ve learned, and the achievements you’re proud of.
Uncover Your Golden Nuggets
Within your story lie the golden nuggets that make you unique. Ask yourself:
- What were the biggest lessons I’ve learned along the way?
- What do people often seek my advice on?
These questions will help you identify your areas of expertise and the unique perspective you bring to your industry.
Identify Your Strengths and Skills
Now, it’s time to get a bit boastful (yes, really!). What are you exceptionally good at? What do you naturally gravitate towards in your work?
Don’t be modest here. Think about the skills you’ve honed through experience, the challenges you’ve overcome, and the natural talents you possess. These are the building blocks of your unique authority.
Define Your Core Values
Your personal values are the compass that guides your business decisions. They’re non-negotiable and deeply ingrained in who you are. To uncover them, ask yourself:
- What riles me up?
- What topics can I talk about for hours on end?
- What are my absolute non-negotiables in life and business?
Identify at least three core values that are fundamental to who you are. These will naturally infuse your brand with authenticity and attract like-minded clients.
Seek External Perspective
Sometimes, we’re too close to see our own uniqueness. That’s where external feedback comes in. Ask clients, colleagues, friends, and family what they think your strengths are. You might be surprised by what stands out to them!
Bringing It All Together: Your Stand Out Brand
Now that you’ve done the inner work, it’s time to weave these elements into your brand story. Remember, the goal isn’t to tell people why you’re amazing – it’s to show them through authentic storytelling.
Leverage Your Brand Story
Use those defining moments from your journey to create compelling content. Don’t just list your achievements; share the stories behind them. Let your audience experience your journey and connect with you on a deeper level.
Showcase Your Unique Perspective
Instead of generic “how-to” content, share your personal methodologies and frameworks. Start your content with “I” statements to emphasize your unique approach. For example, “I tackled this challenge by…” or “Here’s how I approach…”
Infuse Your Values
Let your core values shine through in everything you do. From your content to your business practices, make sure your audience can clearly see what you stand for.
Creating Your Own Blue Ocean
By embracing your uniqueness, you’re not just standing out – you’re creating your own market. As Daniel Priestley suggests in his book “Oversubscribed,” the key is to stop competing in saturated markets and create your own demand.
Remember, there’s no competition when you’re being authentically you. No one else can do you like you can.
Consistency is Key
As you build your standout brand, stay consistent. Don’t let trends or others’ opinions dilute your unique voice. Share your process, take your audience behind the scenes, and build genuine connections.
Building a standout brand isn’t about being the loudest or the flashiest. It’s about being the most authentic version of yourself and letting that shine through in every aspect of your business. By embracing your unique story, strengths, and values, you’ll naturally attract the right audience and create a brand that truly stands out.
So, are you ready to uncover your unique authority and build a brand that’s unmistakably you? Remember, the world is waiting for what only you can offer. It’s time to show them what you’ve got!
Topics covered in this episode on how to build a stand out brand:
- why leveraging your unique authority is key to building more demand in your business
- the 4 simple steps to uncovering what you’re an authentic authority on
- how to incorporate your unique authority into your marketing strategy
Resources & Links:
- Set up and launch your business with the best all-in-one platform, Kajabi.
- Sign up to my fave project management tool, ClickUp using my link.
- Create your Own Signature Offer with my free workbook – download it here!
- Scale your Business to Freedom with my free playbook that takes you through my 3-step framework INCLUDING a self-assessment quiz to identify where you are out of alignment in your life and business
Connect with India:
Related Episodes:
- Episode 28: Bridget James Ling On: Building a 7-Figure Movement Through Embodiment & Leadership
- Episode 16: Struggling to Build Trust with your Audience? Here’s How to Become an Authority
More about Becoming CEO:
Welcome to Becoming CEO, the podcast for ambitious female founders ready to build freedom-first businesses while living life on their own terms. Whether you’re just starting out or already running your business, this show is here to help you scale, build an iconic brand, and achieve true freedom.
I’m India Butler—CEO, multiple founder and mama to (almost) two. On this podcast, I share my journey from burnt-out to thriving and bring you real, actionable strategies to help you start and scale your business—without sacrificing your freedom.
