This planner will guide you step-by-step in structuring your entire Black Friday campaign. No more scrambling or second-guessing—every piece of your promotion will be mapped out, giving you clarity and confidence from the start. You’ll be able to clearly visualize each part of your campaign, ensuring that all the moving pieces, from offers to emails, are working seamlessly together. Imagine stepping into Black Friday with a solid plan that helps you execute effortlessly, leaving you stress-free and ready to focus on what matters most—your customers.

No more wondering, "What should I offer?" With this list, you’ll have 15 proven offer ideas designed to attract your audience and meet their needs. This feature will spark new ideas you may not have considered, making it easier to create irresistible deals without the overwhelm of figuring out what sells. By the time Black Friday arrives, you’ll have confidence that your offer is a perfect fit for your customers—and a revenue driver for your business.

Here's What You'll Get

Campaign Planner

15 Offer Ideas to Sell

Stop stressing about what to post next. These 25 social media content prompts give you a clear guide for exactly what to share, with suggested dates so you’re always one step ahead. From building anticipation to announcing your offer, every post is crafted to drive engagement and sales. You’ll go into Black Friday confident that your social media strategy is not only in place but will build the momentum you need to hit your goals.

25 Social Media Content Prompts

Writing high-converting emails can feel like a mountain to climb, especially when time is ticking. This 12-part email sequence takes the guesswork out of crafting persuasive, engaging emails. It’s a ready-made roadmap that connects with your audience from the first teaser to the final countdown. Imagine sitting back, knowing that your email sequence is doing the heavy lifting for you—engaging your audience, driving sales, and keeping your Black Friday campaign on track without the stress.

12-Part Email Sequence

Your sales page is the heart of your Black Friday campaign, and this template makes sure it’s working hard for you. This isn't just a fill-in-the-blanks tool—it’s a strategic guide to writing high-converting copy that connects with your audience. By following this template, you'll be able to create a page that speaks directly to your customer’s needs, answers their concerns, and motivates them to hit that "Buy Now" button with confidence. No more stressing over what to say—your sales page will do the selling for you.

Sales Page Copy Template

Imagine having your entire Instagram Story sequence mapped out for the Black Friday sale. These 25 Instagram Story sequences take the pressure off creating content on the fly, offering you engaging, swipe-worthy story ideas for each key date. Whether it's building buzz or announcing flash deals, you'll have everything ready to keep your audience hooked, leading them directly to your offer. No more last-minute scrambling—just seamless, engaging stories that convert.

25 Instagram Story Sequences

The sale doesn’t end when Black Friday does. This workbook helps you analyze your campaign results, showing you exactly what worked and what didn’t. You’ll get clear insights into your sales performance and customer engagement, allowing you to improve future launches. Think of this as your roadmap for constant improvement—by reflecting on your data, you’ll know how to refine your approach and make your next campaign even stronger.

Post-Sale Debrief Workbook

Pricing your offers can be one of the most stressful parts of any campaign. This worksheet helps you bundle your products and services in a way that makes sense for both your customers and your profit margins. You’ll confidently price your offers knowing they’re profitable while also being irresistible to buyers. Imagine having a clear breakdown of exactly how to price and bundle your offers so they fly off the virtual shelves, all while keeping your business financially healthy.

Offer Bundling & Pricing Worksheet